Our products
Software that solves real problems
Each product starts from a problem people live with every day, and the institutional gap that keeps it unsolved.
Salesify
The public problem. Millions of merchants take digital payments every day and still cannot answer the simplest question about their own business: what did I sell today? Sales blur together, tips mix with revenue and cause disputes, and there is no record a lender would ever accept.
What Salesify does. A white-label merchant intelligence layer that banks and mobile money operators deploy inside their own apps. Real-time sales tracking on Telebirr and bank rails, automatic tip separation and fair staff allocation, and clean summaries that double as lending-grade data for SME credit.
Good afternoon
Selam
Today's sales
ETB47,820
↑ 18.4% · 142 transactions
Tips
ETB 3,945
Peak
12 to 1 PM
Recent activity
BirrBook
The public problem. For most people, a mobile wallet shows one number: the balance. No patterns, no plan, no sense of where the money goes. Financial tools built abroad ignore the Ethiopian calendar, the languages people speak, and connectivity realities.
What BirrBook does. A personal finance companion built for Ethiopia first: automatic income and spending categorisation, savings goals, and bill detection, in English and Amharic, on the Ethiopian calendar, with full offline support. Delivered white-label inside the wallets people already use.
ቢርBook
ጥር · January
Savings goal · New equipment
ETB 34,000
of ETB 50,000 · on track
This month
ማስታወሻ · Rent due ጥር 30
Addis Auction House
The public problem. Property auctions in Ethiopia run on notice boards, rumor, and rooms most people never hear about. Buyers cannot trust the condition of what they bid on, sellers cannot reach real demand, and settlement is slow and opaque.
What AAH will do. A national digital property auction platform: transparent bidding open to everyone, independent inspection certification on every lot, and escrow-backed settlement so money and title move together. Launching on its own platform; partner and early-access conversations are open now.
Addis Auction House
3-bedroom villa · Bole
Lot #A-0417 · Inspection certified
Current bid
ETB 14.2M
Escrow
Deposit held · CBE
Next lots
Warehouse · Kality
2BR apartment · CMC
Retail unit · Piassa
Call Completion Suite
The public problem. When a prepaid balance hits zero, life stops mid-sentence. Urgent calls fail, and the person with no airtime is usually the one who needs the call most. For operators, every failed call is revenue lost.
What the suite does. Three value-added services operators switch on inside their network: Pay4U lets the receiver accept the charge so the call completes anyway, Pay4Me requests airtime from a contact in one step, and Auto Airtime Loan advances small credit instantly against usage history. Failed calls become completed calls, and completed calls become revenue.
Incoming call
አAbel M.
+251 9•• ••• •03
Pay4U
Caller has zero balance. Accept this call and the charge is billed to you?